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Media Convergence Handbook - Vol. 2
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Media Convergence Handbook - Vol. 2

Firms and User Perspectives
 eBook
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ISBN-13:
9783642544873
Einband:
eBook
Seiten:
473
Autor:
Artur Lugmayr
Serie:
Media Business and Innovation
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Introduction.- Impact of Convergence on Media Organizations and Markets.- Media Production and Convergence.- Media User Interfaces, Experiences and Perspectives.- Convergence and Media Business Outlook.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.