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Sales Management

The emphasis of this textbook is on how sales management gets done. You will find contemporary ma...

Building Our Best Future

Building Our Best Future by Deanna Kuhn (author of Education for Thinking, Harvard University Pre...

Sales Eats First

Sales Eats First examines how B2B sales organizations in today's most admired corporations develo...

La Planificacion del Marketing

Strategic Account Strategy

Strategic Account Strategy is designed to help corporations and businesses develop key strategic ...

Managing Global Accounts

Managing Global Accounts will help you address the issues of dealing with global customers. As gl...

Sociology - 12ed

Sociology 12ed offers students a window to absorb the interesting aspects sociology-with its pers...

Customer Value Co-Creation

This book takes an in-depth look at the 10 most critical enablers of an effective strategic custo...

Capon’s Marketing Framework-4th edition

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Man...

Fundamentals of International Business-3rd ed

Fundamentals of International Business is an introductory international business text for use at ...

Argue With Me

'First edition published by Wessex, Inc., 2013'--T.p. verso.

Managing Key, Strategic, Global Customers

The perfect supplementary text for any global account management course!In recent years, many cor...