An introductory textbook on industrial marketing and supply chain management that discusses indus...
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holi...
This book delimits the concept of high technology and explores the characteristics of high-tech m...
This book delimits the concept of high technology and explores the characteristics of high-tech m...
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holi...
This book offers a systemic approach to the integration of Marketing and Supply Chain Management....
This book offers a systemic approach to the integration of Marketing and Supply Chain Management....
An introductory textbook on industrial marketing and supply chain management that discusses indus...
An introductory textbook on industrial marketing and supply chain management that discusses in...
An introductory textbook on industrial marketing and supply chain management that discusses in...
Organizations are now recognizing the importance of demand-supply integration to their growth and...
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, t...