A new look at the latest thinking and issues in the areas of branding, identity and communication...
Corporate branding and communication is big business. This book brings clarity and new theoretica...
This is a timely and topical book, aiming to give readers insight into branding and corporate mar...
A strong corporate image has power in a competitive marketplace. Its influence on reputational va...
This book is unique in providing a composite overview of strategy, planning and measurement infor...
This book is unique in providing a composite overview of strategy, planning and measurement infor...
This is a timely and topical book, aiming to give readers insight into branding and corporate mar...
Corporate branding and communication is big business. This book brings clarity and new theoretica...
Place branding as a field of research is still in a state of infancy. This book seeks to address ...
A strong corporate image has power in a competitive marketplace. Its influence on reputational va...
Brands - corporate, products, service- today are collectively defined by their customers, , deriv...
Brands - corporate, products, service- today are collectively defined by their customers, , deriv...