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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
EbookSofort lieferbarA new look at the latest thinking and issues in the areas of branding, identity and communication...
Strategic International Marketing
EbookSofort lieferbarStrategic International Marketing collates the most recent ideas, trends and original research in...
Corporate Branding
EbookSofort lieferbarA strong corporate image has power in a competitive marketplace. Its influence on reputational va...
Facets of Corporate Identity, Communication and Reputation
EbookSofort lieferbarCorporate branding and communication is big business. This book brings clarity and new theoretica...
Islamic Marketing and Branding
EbookSofort lieferbarThis is a timely and topical book, aiming to give readers insight into branding and corporate mar...
Strategic Brand Management in Higher Education
EbookSofort lieferbarThis book is unique in providing a composite overview of strategy, planning and measurement infor...
Strategic Brand Management in Higher Education
EbookSofort lieferbarThis book is unique in providing a composite overview of strategy, planning and measurement infor...
Islamic Marketing and Branding
EbookSofort lieferbarThis is a timely and topical book, aiming to give readers insight into branding and corporate mar...
Facets of Corporate Identity, Communication and Reputation
EbookSofort lieferbarCorporate branding and communication is big business. This book brings clarity and new theoretica...
Place Branding
EbookSofort lieferbarPlace branding as a field of research is still in a state of infancy. This book seeks to address ...
Corporate Branding
EbookSofort lieferbarA strong corporate image has power in a competitive marketplace. Its influence on reputational va...
Building Corporate Identity, Image and Reputation in the Digital Era
EbookSofort lieferbarBrands - corporate, products, service- today are collectively defined by their customers, , deriv...