subba rao chaganti

Pharmaceutical marketing in India

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first...

Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind...

Cracking the Generics Code

Cracking the Generics Code unravels the mystery of the DNA for success in the international gener...

Compete or Forfeit!

The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Jap...

Brand Positioning in Pharma

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new a...

Reimagine Pharma Marketing

The empowered patients, new-age technologies such as artificial intelligence (AI), machine learni...

Transactional to Transformational Marketing in Pharma

Despite its great contribution to improving the health and well-being of people and saving countl...

A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2

A to Z of Pharmaceutical Marketing -World’s First and Only Encyclopedia, Volume 1

Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Zof Pharmaceutical Marketing, th...

Design Thinking for Pharma

The Synergy of Minds

The future of pharmaceutical marketing is here. It's not just about pills and potions. It's about...

The Pharma Product Manager

Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbo...