The third edition of an established text, this book provides comprehensive treatment of internati...
The book is a three-fold contribution to the study and practice of International Marketing. Blend...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...
This book considers problems which can be serious obstacles in international marketing but which ...
The book is a three-fold contribution to the study and practice of International Marketing. Blend...
This book considers problems which can be serious obstacles in international marketing but which ...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...