This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings...
This user-friendly textbook offers students an overview of each aspect of the marketing process, ...
This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings...
This well renowned textbook guides students through the complexities of entrepreneurship from the...
This well renowned textbook guides students through the complexities of entrepreneurship from the...
This user-friendly textbook offers students an overview of each aspect of the marketing process, ...
Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizati...
In order to increase the economic opportunities available, enterprise development plays a crucial...
Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizati...
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number ...