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Qualitative Consumer and Marketing Research
EbookSofort lieferbarHow is qualitative marketing and consumer research conducted today?
Consumer Culture Theory
EbookSofort lieferbarThe chapters in this volume have been selected from the best papers presented at the 8th Annual C...
Research in Consumer Behavior
EbookSofort lieferbarThis volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held ...
The Routledge Companion to Identity and Consumption
EbookSofort lieferbarThe Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art res...
Collecting in a Consumer Society
EbookSofort lieferbarAn examination of the relationship between the development of the consumer society and the rise o...
Gifts, Romance, and Consumer Culture
EbookSofort lieferbarThis book addresses gift giving among consumers attempting to express and construct romantic love...
Gifts, Romance, and Consumer Culture
EbookSofort lieferbarThis book addresses gift giving among consumers attempting to express and construct romantic love...
Collecting in a Consumer Society
EbookSofort lieferbarAn examination of the relationship between the development of the consumer society and the rise o...
The Routledge Companion to Identity and Consumption
EbookSofort lieferbarThe Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art res...
Marketization
EbookSofort lieferbarThis book is an ideal resource for academics, reflective practitioners and policy-makers interest...
Research in Consumer Behavior
EbookSofort lieferbar"e;Research in Consumer Behavior"e; presents cutting-edge consumer research, whether empi...
Research in Consumer Behavior
EbookSofort lieferbarThis volume presents recent consumer research across both positivist and interpretivist methods, ...