This volume presents a wide selection of studies and works in the area of international communica...
Research on advertising, branding and communication from an international perspective is essentia...
This handbook is unique in its consistent focus on integrated communication. It is of interest no...
Durch die Knappheit der finanziellen Ressourcen, den wachsenden Konkurrenzdruck auf den Freizeitm...
This handbook pursues an integrated communication approach. Drawing on the various fields of orga...
This volume presents a wide selection of studies and works in the area of international communica...
Geleitwort Diese Dissertation zum Kultunnarketing erscheint in der Reihe der Forschungsgruppe Kon...
Research on advertising, branding and communication from an international perspective is essentia...
This handbook pursues an integrated communication approach. Drawing on the various fields of orga...