Corporate communications are now hugely important in the success of companies and organisations. ...
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
This book identifies and discusses the changes that integrated marketing communication (IMC) has ...
This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...
A one-stop Desk Reference, for R&D engineers involved in communications engineering; this is a bo...
This textbook is the first introductory primer on integrated marketing communications. It combine...
This collection examines a key new development in the contemporary marketing landscape, the relat...
This textbook is the first introductory primer on integrated marketing communications. It combine...
This collection examines a key new development in the contemporary marketing landscape, the relat...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an inte...