Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusin...
From the trailers and promos that surround film and television to the ads and brand videos that a...
From the trailers and promos that surround film and television to the ads and brand videos that a...
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusin...
Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate ...
Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate ...
A wide-ranging introduction to film history, this anthology covers the history of film from 1895 ...
A wide-ranging introduction to film history, this anthology covers the history of film from 1895 ...
Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, b...
One of the first books to put memory at the centre of analysis when exploring the relationship be...