Place branding as a field of research is still in a state of infancy. This book seeks to address ...
This book provides students and academics with a comprehensive analysis of the theory and practic...
Sustainable Branding considers how broader perspectives on sustainability and corporate social re...
Sustainable Branding considers how broader perspectives on sustainability and corporate social re...
Brands - corporate, products, service- today are collectively defined by their customers, , deriv...
Brands - corporate, products, service- today are collectively defined by their customers, , deriv...
This book offers a unique and comprehensive exploration of the relationship between companies, th...
This book offers a unique and comprehensive exploration of the relationship between companies, th...
Researching and Analysing Business provides an accessible and practical guide to various data col...
Researching and Analysing Business provides an accessible and practical guide to various data col...
This book investigates and explores the impact of digital transformation on building corporate br...
This book investigates and explores the impact of digital transformation on building corporate br...