Why are word-of-mouth campaigns effective for some products, while failing for others? Which grou...
How can the contemplations and teachings of a man who lived in ancient Greece help you in your ro...
Provides both theory and strategy for operating in a semiglobal economy in which international bu...
Provides both theory and strategy for operating in a semiglobal economy in which international bu...
Bankers in Japan and China are masters of accounting, not risk management, and American-style res...
Mourdoukoutas argues that as globalization gains momentum and reengineering becomes universal, fi...
Will China's growing economy outstrip the economic power of Japan and the advanced industrialized...
This book places collective entrepreneurship at the center of business strategy to provide a comp...
Banking is now an active asset-liability risk management enterprise, attributable in large part t...
Bankers in Japan and China are masters of accounting, not risk management, and American-style res...
The globalization of business has ended corporate colonialism in international commerce, and out ...
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy ...