noel capon

Key Account Management and Planning

The vastly increased level of competitive intensity faced by corporations and the increased costs...

The Marketing Mavens

The way far too many people at far too many companies think about and execute marketing was born ...

Frameworks for Market Strategy

This book helps students understand how to develop and implement a marketing strategy and how to ...

Frameworks for Market Strategy

This book helps students understand how to develop and implement a marketing strategy and how to ...

Sales Eats First

Sales Eats First examines how B2B sales organizations in today's most admired corporations develo...

La Planificacion del Marketing

Strategic Account Strategy

Strategic Account Strategy is designed to help corporations and businesses develop key strategic ...

Managing Global Accounts

Managing Global Accounts will help you address the issues of dealing with global customers. As gl...

Capon’s Marketing Framework-4th edition

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Man...

Managing Key, Strategic, Global Customers

The perfect supplementary text for any global account management course!In recent years, many cor...

Marketing for Latin American Managers in the 21st Century

The Front Line Sales Manager

In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We beli...