Examine today's best practices and key issues impacting international marketing with the best-sel...
In this era of constant change and globalization, political and international issues influence th...
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of internation...
A selection of readings from a distinguished group of international marketing researchers and edu...
A New World Order has begun for trade and globalization. Inundated with constant information, new...
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of internation...
A selection of readings from a distinguished group of international marketing researchers and edu...
Professor Czinkota shares with us his practical insights into the modern world trading system and...
This textbook provides students with comprehensive insights on the classical and contemporary mar...
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and d...
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and d...
The context of international business has evolved over the years, and has always reflected the cl...