Marketing, while essential to organisational success, is arguably one of the most controversial a...
Social marketing is receiving unprecedented focus and support from government, the private sector...
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into mark...
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into mark...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
Combining seminal papers on marketing communications with incisive commentary and overviews from ...
Marketing communication is a dynamic industry, which continues to change and adapt to new technol...
Marketing communication is a dynamic industry, which continues to change and adapt to new technol...
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into mark...
The Maverick Collection and the Spanish Scandals Collection from Mills & Boon
This book presents a series of empirically based case studies conducted by social change schol...
'This is a book for anyone who has ever thought they didn't quite fit in' -- Beverley Cuddy, Dogs...