This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
This is an evaluation of the new legislative politics in the Soviet Union. The contributors exami...
Suitable for the Advertising Management course, this book follows the more general Principles of ...
Designed to serve as a comprehensive, primary text for research methods courses in Advertising an...
Features actual real-life cases that reflect various trends in the advertising and promotion indu...
This is an evaluation of the new legislative politics in the Soviet Union. The contributors exami...
This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
Suitable for the Advertising Management course, this book follows the more general Principles of ...
Features actual real-life cases that reflect various trends in the advertising and promotion indu...
Designed to serve as a comprehensive, primary text for research methods courses in Advertising an...
This book blends the latest methods for digital communication and an understanding of the global ...
This book blends the latest methods for digital communication and an understanding of the global ...