Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...
Each chapter includes a scholarly discussion of an innovative research method, a short case study...
The book extends the use of segmentation in social marketing, which will ultimately lead to more ...
This book is the first to provide evidence-based experiences to guide stakeholder management in s...
This book is the first to provide evidence-based experiences to guide stakeholder management in s...
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the us...
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the us...
This book brings together the state of the art and current debates in the field of formative r...
This book brings together current innovative methods and approaches to segmentation and outlin...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated t...
This book brings together the state of the art and current debates in the field of formative r...
This book brings together current innovative methods and approaches to segmentation and outlin...