This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
This edited collection presents cutting edge research into the topic of green messages and subseq...
This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
This edited collection presents cutting edge research into the topic of green messages and subseq...
This book blends the latest methods for digital communication and an understanding of the global ...
This book blends the latest methods for digital communication and an understanding of the global ...
Advertising Media Planning blends the latest methods for digital communication and an understandi...
Advertising Media Planning blends the latest methods for digital communication and an understandi...
This book will help small business owners and marketers feel comfortable using social media to pr...
This book will help small business owners and marketers feel comfortable using social media to pr...
This Second Edition remains the only book to discuss both theory and application of qualitative r...
Presenting a range of perspectives on advertising in a global society, this Second Edition of Con...