The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is ...
This book presents the latest research and recent studies in the field of national brand and priv...
This volume presents the proceedings of the 2016 International Conference on National Brand & Pri...
This year, the three-day event covered a wide range of topics from fields as varied as retailing,...
This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of o...
The 2019 International Conference on National Brand & Private Label Marketing is a unique academi...
This proceedings volume highlights the latest research presented at the 7th International Confere...
This proceedings volume highlights the latest research presented at the 8th International Confere...
This proceedings volume highlights the latest research presented at the 9th International Confere...
This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of o...
The 2024 International Conference on National Brand & Private Label Marketing is a unique academi...
This book presents latest findings on brand marketing in retail. In times of economic downturn a ...