Why are some products and ideas talked about more than others? Why do some articles make the most...
Auf die richtigen Worte kommt es anDie Wahl der passenden Worte ist immer entscheidend - ob bei d...
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of w...
Jeder hat etwas, das er ändern möchte. Verkäufer wollen die Meinung ihrer Kunden ändern, Elter...
From the author of New York Times bestsellers Contagious and Invisible Influe...
The New York Times bestseller that explains why certain products and ideas become popular.'Jona...
The New York Times bestseller that explains why certain products and ideas become popular. 'Jonah...
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle i...
'Jonah Berger is one of those rare thinkers who blends research-based insights with immensely pra...
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revoluti...
Marketingexperte und Bestsellerautor Jonah Berger zeigt, wie man Sprache effektiver einsetzt und ...