john m t balmer

Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and ...

Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and ...

Contemplating Corporate Marketing, Identity and Communication

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Contemplating Corporate Marketing, Identity and Communication

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspe...

Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the...

Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

Foundations of Corporate Heritage

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage b...

Foundations of Corporate Heritage

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage b...

Black Cat Weekly #4

Black Cat Weekly #6

Black Cat Weekly #6 features an eclectic mix of original, classic, and rare stories and novels-sc...

Black Cat Weekly #43

The Presbyterians

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition...