Globalization and the easy access to information shifted the business dynamics in the 21st centur...
The book is primarily focused on aspects related to the consumer behavior and culture in the 21st...
International Business Strategy inspects several aspects of internationalbusiness including an ex...
Customer relationship management: strategic approaches in digitalera examines various aspects of ...
Multi-ChannelMarketing System: An Overview is a book is targeted to undergraduate and graduate ...
Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guid...
Business and Society introduces the readers the meaning of business and that of society and the c...
International Entrepreneurship makes the readers about the concept of international entrepreneurs...