jerry wind
Digital Marketing
EbookSofort lieferbarThe first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry ...
The Network Imperative
EbookSofort lieferbarPivot your organization toward a more scalable and profitable business model.
Beyond Advertising
EbookSofort lieferbarThe fundamental relationships among brands, media, and people are being transformed, and just as ...
Beyond Advertising
EbookSofort lieferbarThe fundamental relationships among brands, media, and people are being transformed, and just as ...
Product and New Product Management
TaschenbuchBezug 11-15Developing and managing successful products requires a deep understanding of consumer needs, mark...
Global Marketing
TaschenbuchBezug 11-15Competing in international markets requires more than just translating a message-it demands a dee...
Marketing Research and Modeling
BuchBezug 11-15In a rapidly evolving marketplace, data-driven decision-making is essential for staying competiti...
Marketing Strategy
BuchBezug 11-15A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Y...
Organizational Buying Behavior
BuchBezug 11-15Understanding how organizations make purchasing decisions is crucial for B2B marketers, sales pro...
Product and New Product Management
BuchBezug 11-15Developing and managing successful products requires a deep understanding of consumer needs, mark...
Consumer Behavior
BuchBezug 11-15What drives consumers to make purchasing decisions? How do emotions, culture, and external influe...
Marketing Strategy
TaschenbuchBezug 11-15A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Y...
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