jean noël kapferer
The Luxury Strategy
BuchSofort lieferbarThe Luxury Strategy has established itself as the definitive work that sets the record straight o...
The New Strategic Brand Management
TaschenbuchSofort lieferbarAdopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...
Kapferer on Luxury
TaschenbuchSofort lieferbarIn an industry where rarity and exclusivity are keys to success, business growth can be both posi...
Rumors
EbookSofort lieferbarRumors may be the oldest medium of mass communication of information or ideas
The Luxury Strategy
EbookSofort lieferbarDiscover the secrets to successful luxury brand management with this bestselling guide written by...
The New Strategic Brand Management
EbookSofort lieferbarAdopted internationally by business schools and MBA programmes, this book is the ultimate resourc...
Rumors
EbookSofort lieferbarRumors may be the oldest medium of mass communication of information or ideas
Advances in Luxury Brand Management
EbookSofort lieferbarPresenting some of the most significant research on the modern understanding of luxury, this edit...
The Luxury Strategy
BuchBezug 6-10Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the...
Kapferer on Luxury
BuchBezug 6-10Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these b...
Advances in Luxury Brand Management
BuchBezug 11-15Presenting some of the most significant researchon the modern understanding of luxu...
Advances in Luxury Brand Management
TaschenbuchBezug 11-15Presenting some of the most significant researchon the modern understanding of luxu...
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