Concepts are critical for the development and marketing of productsand services. They constitute ...
During the past thirty years, companies have recognized theconsumer as the key driver for busines...
Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...
This book extends the analysis of perception of food qualities to the area of multivariate method...
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...
This book extends the analysis of perception of food qualities to the area of multivariate method...
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...
Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...
During the past thirty years, companies have recognized theconsumer as the key driver for busines...
The authors skillfully present different approaches to the same problem and even different ways t...
A blend of academic research and the experiences of seasoned practitioners, this book introduces ...
In food product development, as in all new product development, time is money. This is the first ...