This book is based on the premise that marketing is central to understanding and advancing compan...
This book contains current contributions to the field of virtual and rapid prototyping (V&RP) and...
Este estudo discute problemas relacionados ao ensino da língua materna, sem perder de vista sua i...
This volume discusses the importance of adopting entrepreneurial and innovation practices in the ...
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems,...
Social marketing has become an indispensable tool for all types of organizations worldwide. This ...
This book provides comprehensive coverage of neural networks, their evolution, their structure, t...
Diploma Thesis from the year 2004 in the subject Communications - Intercultural Communication, gr...
This book contains current contributions to the field of virtual and rapid prototyping (V&RP) and...
This textbook uses a case study approach to present a variety of cause-related marketing campaign...
This book presents high-quality cases on different social marketing campaigns that have been deve...
A coletânea Cidade e Cultura: rebatimentos no espaço público, lançamento da Autêntica Editora org...