george p moschis
Consumer Behavior over the Life Course
EbookSofort lieferbarThis book examines consumer behavior using the 'life course' paradigm, a multidisciplinary framew...
Marketing to the Aging Population
EbookSofort lieferbarThis book coaches marketing practitioners and students how to best satisfy the needs of the older...
The Maturing Marketplace
EbookSofort lieferbarThe buying habits of baby boomers really do differ from those of their parents. The authors show ...
Academic Research in Business and the Social Sciences
EbookSofort lieferbarThis book provides doctoral students, junior faculty and early-career researchers with guidelines...
Consumer Behavior over the Life Course
BuchBezug 11-15This book examines consumer behavior using the 'life course' paradigm, a multidisciplin...
The Maturing Marketplace
BuchBezug 11-15The buying habits of baby boomers really do differ from those of their parents. The authors show ...
Marketing to Older Consumers
BuchBezug 11-15Marketers interested in designing effective strategies to tap the increasingly lucrative mature m...
Gerontographics
BuchBezug 11-15The mature consumer market is highly heterogeneous, and to reach it most effectively marketers mu...
Marketing Strategies for the Mature Market
BuchBezug 11-15With this book, organizations can develop effective marketing strategies for serving the older co...
Marketing to the Aging Population
BuchBezug 11-15This book coaches marketing practitioners and students how to best satisfy the needs of the older...
Marketing to the Aging Population
TaschenbuchBezug 11-15This book coaches marketing practitioners and students how to best satisfy the needs of the older...
Academic Research in Business and the Social Sciences
BuchBezug 11-15This book provides doctoral students, junior faculty and early-career researchers with guidelines...
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