With accessibly written features such as key learning points, questions, think points and further...
'Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics...
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools ...
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools ...
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, an...
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analy...
This comprehensive book examines the impact of smart technologies in consumer behaviour from a co...
This comprehensive book examines the impact of smart technologies in consumer behaviour from a co...
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, an...
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has...
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analy...
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has...