`This is an important text. It brings together critical reflections on the discipline's contribut...
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...
This book provides an introduction to the major perspectives in critical marketing studies and co...
This book provides an introduction to the major perspectives in critical marketing studies and co...
This unique and comprehensive reflection on marketing as a field of study, research and practice ...
This unique and comprehensive reflection on marketing as a field of study, research and practice ...
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...
Bringing together the latest thinking on both celebrity brands and celebrity culture from academi...