This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
Suitable for the Advertising Management course, this book follows the more general Principles of ...
Designed to serve as a comprehensive, primary text for research methods courses in Advertising an...
Features actual real-life cases that reflect various trends in the advertising and promotion indu...
This combination of workbook and sourcebook combines easy-to-understand explanations of advertisi...
Suitable for the Advertising Management course, this book follows the more general Principles of ...
Features actual real-life cases that reflect various trends in the advertising and promotion indu...
Designed to serve as a comprehensive, primary text for research methods courses in Advertising an...
Advertising Media Planning blends the latest methods for digital communication and an understandi...
Advertising Media Planning blends the latest methods for digital communication and an understandi...
This practical and comprehensive text effectively provides advertising account planning principle...
This practical and comprehensive text effectively provides advertising account planning principle...