An introductory textbook on industrial marketing and supply chain management that discusses indus...
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holi...
This book combines chapter summaries, boxed case studies, annotated further readings, discussion ...
This book combines chapter summaries, boxed case studies, annotated further readings, discussion ...
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holi...
This book offers a systemic approach to the integration of Marketing and Supply Chain Management....
This book offers a systemic approach to the integration of Marketing and Supply Chain Management....
An introductory textbook on industrial marketing and supply chain management that discusses indus...
Business models rely on the development and use of technologies in logistics and supply chain man...
Logistics and Supply Chain Management has been a vital part of every economy and every business e...
Organizations are now recognizing the importance of demand-supply integration to their growth and...
Marketing and supply chain management have a symbiotic relationship within any enterprise, and...