Elsevier Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package ...
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definiti...
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...
Essentials of Marketing Communications offers a concise and student-friendly introduction to the ...
Why should and how can organisations manage their reputations? All organisations, the executives ...
The book covers advertising from top to bottom, including the history and development of the adve...
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...
Elsevier Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package ...
The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...
Support your students' understanding of the methods and issues surrounding Marketing Communications.