bang nguyen
Strategic Brand Management in Higher Education
EbookSofort lieferbarThis book is unique in providing a composite overview of strategy, planning and measurement infor...
Corporate Governance
EbookSofort lieferbarThis book highlights the recent developments and new trends in corporate governance. The eighteen...
The Dark Side of CRM
EbookSofort lieferbarThe Dark Side of CRM is essential reading for students, researchers and practitioners interested ...
Ethical and Social Marketing in Asia
EbookSofort lieferbarThere is a growing interest in firms' adoption of ethical and social marketing approaches among a...
Internet Retailing and Future Perspectives
EbookSofort lieferbarWith accessibly written features such as key learning points, questions, think points and further...
Strategic Brand Management in Higher Education
EbookSofort lieferbarThis book is unique in providing a composite overview of strategy, planning and measurement infor...
Services Marketing Cases in Emerging Markets
EbookSofort lieferbarThis casebook provides students and academics in business management and marketing with a collect...
Asia Branding
EbookSofort lieferbarThis core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...
Emerald Handbook of Multi-Stakeholder Communication
EbookSofort lieferbarEven before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...
Emerald Handbook of Multi-Stakeholder Communication
EbookSofort lieferbarEven before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...
Corporate Governance
BuchBezug 11-15The current crisis has rocked the financial system worldwide and has cast doubt on the effecti...
Ethical and Social Marketing in Asia
BuchBezug 11-15There is a growing interest in firms' adoption of ethical and social marketing approaches amon...