Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that p...
Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that p...
The book focusses on exploring the behaviour of young consumers as individuals and societal membe...
This user-friendly textbook offers students an overview of each aspect of the marketing process, ...
The book focusses on exploring the behaviour of young consumers as individuals and societal membe...
This well renowned textbook guides students through the complexities of entrepreneurship from the...
This well renowned textbook guides students through the complexities of entrepreneurship from the...
This user-friendly textbook offers students an overview of each aspect of the marketing process, ...
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can ...
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can ...
This textbook explores how technological developments and emerging technologies impact on, and en...
This textbook explores how technological developments and emerging technologies impact on, and en...