allan j kimmel
Ethical Issues in Behavioral Research
EbookSofort lieferbarWith concerns rising over the ethical dimensions of behavioralresearch and the developments in et...
Rumors and Rumor Control
EbookSofort lieferbarVol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing ...
Psychological Foundations of Marketing
EbookSofort lieferbarThis is the only textbook to provide an applied, critical introduction to the role of psychology ...
People and Products
EbookSofort lieferbarBy examining the interface between consumer behaviour and new product development, People and Pro...
Psychological Foundations of Marketing
EbookSofort lieferbarThis is the only textbook to provide an applied, critical introduction to the role of psychology ...
Word of Mouth and Social Media
EbookSofort lieferbarThis collection examines a key new development in the contemporary marketing landscape, the relat...
People and Products
EbookSofort lieferbarBy examining the interface between consumer behaviour and new product development, People and Pro...
Rumors and Rumor Control
EbookSofort lieferbarVol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing ...
Word of Mouth and Social Media
EbookSofort lieferbarThis collection examines a key new development in the contemporary marketing landscape, the relat...
Marketing Communication
TaschenbuchBezug 6-10Marketing Communication: New Approaches, Technologies, and Styles brings together leadin...
People and Products
TaschenbuchBezug 11-15By examining the interface between consumer behaviour and new product development, People and Pro...
Rumors and Rumor Control
TaschenbuchBezug 16-20This book offers a thorough examination of rumors and proposes strategies for organizations to us...
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