The role of prosumers in innovation activity of organisations
The case study of MNEs
Paperback
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ISBN-13:
9783846518182
Veröffentl:
2011
Einband:
Paperback
Erscheinungsdatum:
07.10.2011
Seiten:
100
Autor:
Kirill Shikhanov
Gewicht:
167 g
Format:
220x150x6 mm
Sprache:
Englisch
Beschreibung:
This paper presents a study which works out the classification of roles of prosumers in innovation process that will make it possible to develop methods of involving prosumers in participation in different stages of forming the innovation process. The study analyses the set of definitions and frameworks, brings it into a theoretical order, structures clear and precise logic, results and recommendations. The work is, thus, dedicated to reviewing, classifying, and synthesizing knowledge about involving prosumers and some widely-used frameworks in both academia and practice. The research studies cases of Apple, Google, Microsoft, IBM, Amazon, LG, Sony, Samsung, Intel, RIM, as well as examples of Gillette, Lego, Nike, Valve, Harley-Davidson, Lipton, CNN, Starbucks, Pepsi, Ebay, Yahoo, Warner Brothers, Digg, Converse and others.