AHA-BUCH

Repurchase intent in the Experiential Context

Using an operations and marketing perspective to invesitgate the cultural performing arts
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ISBN-13:
9783838327587
Einband:
Paperback
Seiten:
220
Autor:
Margee Hume
Gewicht:
344 g
Format:
220x150x13 mm
Sprache:
Englisch
Beschreibung:

The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.