Motivated Social Cognitions about Politics
The Effect of Integrative Complexity and Involvement on Perceptions of Political Messages
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783836465267
Seiten:
88
Autor:
Hillary Shulman
Gewicht:
134 g
Format:
220x150x5 mm
Sprache:
Englisch
Beschreibung:
This book explores differences in the way people
interpret political messages. Specifically it
addresses how people perceive discrepant political
messages from a favored versus an opposing candidate.
This work argues that people who possess a high
degree of integrative complexity, which is considered
the ability to see events as interrelated, will
perceive messages differently than those low in
integrative complexity. Furthermore, it was proposed
that the way in which a person is involved in
politics will also affect how they perceive these
messages. Findings from this study suggest that
campaigns that run political attack ads may not be
targeting independent voters as well as they hope.
This is because attack ads tend to polarize voters
who are already decided, and tend to leave
independent voters needing more information in order
to make a more informed judgment.
interpret political messages. Specifically it
addresses how people perceive discrepant political
messages from a favored versus an opposing candidate.
This work argues that people who possess a high
degree of integrative complexity, which is considered
the ability to see events as interrelated, will
perceive messages differently than those low in
integrative complexity. Furthermore, it was proposed
that the way in which a person is involved in
politics will also affect how they perceive these
messages. Findings from this study suggest that
campaigns that run political attack ads may not be
targeting independent voters as well as they hope.
This is because attack ads tend to polarize voters
who are already decided, and tend to leave
independent voters needing more information in order
to make a more informed judgment.