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The Long Tail of Tourism
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The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism
 Taschenbuch
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ISBN-13:
9783834930620
Einband:
Taschenbuch
Erscheinungsdatum:
01.04.2011
Seiten:
220
Autor:
Alexis Papathanassis
Gewicht:
337 g
Format:
219x151x20 mm
Sprache:
Englisch
Beschreibung:

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a 'luxury for the few' to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Aus dem Inhalt:The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario
The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.