AHA-BUCH

New Developments in the Theory of Networks

Franchising, Alliances and Cooperatives
 Buch
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ISBN-13:
9783790826142
Einband:
Buch
Erscheinungsdatum:
01.02.2011
Seiten:
370
Autor:
Mika Tuunanen
Gewicht:
692 g
Format:
243x164x32 mm
Serie:
Contributions to Management Science
Sprache:
Englisch
Beschreibung:

The book presents recent developments in the theory of networks from the viewpoint of economics and management
The interdisciplinary perspective of the book is the competitive advantage compared to other publications.
Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation.- Part II: Alliances: Value Creation in Network Relationships; Organization of Innovation Through Alliances; Knowledge Management in Networks.- Part III: Cooperatives: Behaviorial Logics and Governance of Cooperatives.
The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.