AHA-BUCH

Digital Business Models in the Mobility Sector

Using Components and Types to Understand Existing and Design New Business Models
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ISBN-13:
9783736995444
Einband:
Taschenbuch
Erscheinungsdatum:
02.06.2017
Seiten:
204
Autor:
Gerrit Remané
Gewicht:
307 g
Format:
208x146x20 mm
Serie:
87, Göttinger Wirtschaftsinformatik
Sprache:
Englisch
Beschreibung:

Recent advances in digital technologies have initiated a fundamental digitaltransformation of the mobility sector. This shift means that managers must understand newdigital business models such as carsharing, ridesharing, and crowd navigation. For research,the digital transformation of the mobility sector is an especially interesting phenomenon, as itis different from transformations in other sectors in the way that digital technologies must becombined with physical products. This thesis turns to the business model concept to increasethe understanding of the above described phenomenon by investigating three researchquestions: (1) Along which business model components do existing products and services inthe mobility sector differ? (2) What new types of digital business models have emerged in themobility sector? (3) How can firms use business model components and business modeltypes for business model innovation?

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