AHA-BUCH

Consumer Behavior Research - Cases Methods and Practices

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ISBN-13:
9783659935640
Einband:
Paperback
Seiten:
108
Autor:
Dhananjoy Datta
Gewicht:
177 g
Format:
220x150x6 mm
Sprache:
Englisch
Beschreibung:

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.