AHA-BUCH

Paratexts in the mass media communication
-12 %

Paratexts in the mass media communication

 Taschenbuch
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ISBN-13:
9783659819292
Einband:
Taschenbuch
Seiten:
80
Autor:
Iwona Loewe
Gewicht:
123 g
Format:
220x150x4 mm
Sprache:
Englisch
Beschreibung:

"The receiver wants to get all the novel in three minutes" - as Ryszard Kapuscinski wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.

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