Customer Relationship Management in Banking Industry
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783659710384
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
29.05.2015
Seiten:
240
Autor:
Hari Sateesh
Gewicht:
375 g
Format:
220x150x15 mm
Sprache:
Englisch
Beschreibung:
This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.