An Evaluation of Television Advertisements of a Selected Product
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ISBN-13:
9783659639661
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
24.05.2018
Seiten:
80
Autor:
Renjith Kumar
Gewicht:
137 g
Format:
220x150x5 mm
Sprache:
Englisch
Beschreibung:
This research aims to study the recall ability of television advertisements and throws light how advertisements influence brand awareness, advertisement awareness and influence on purchase decision. A sample of 189 households are selected those who watch regional television channels. The analysis shows television advertisements create mass awareness and consumers recall the elements of the television commercials. Moreover brand awareness has influenced in product purchase.