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Measuring Country Image
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Measuring Country Image

Theory, Method, and Effects
 eBook
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ISBN-13:
9783658154073
Einband:
eBook
Seiten:
147
Autor:
Alexander Buhmann
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.