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European Retail Research
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European Retail Research

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ISBN-13:
9783658096038
Einband:
eBook
Seiten:
160
Autor:
Thomas Foscht
Serie:
28, European Retail Research
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World's leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.