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European Retail Research
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European Retail Research

2014, Volume 28, Issue I
 Book
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ISBN-13:
9783658096021
Einband:
Book
Erscheinungsdatum:
21.05.2015
Seiten:
168
Autor:
Thomas Foscht
Gewicht:
226 g
Format:
213x151x14 mm
Sprache:
Englisch
Beschreibung:

99
Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World's leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.